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ctional Coffee Naming Principles Functional coffee refers to coffee that not only carries the traditional benefit of caffeine, but also includes ad「研习更多 十二星座配对文章请关注 :12星座网,Www.94212.cOm］】ditional functional ingredients with health benefits. Due to its growing popularity, many businesses have started to incorporate functional coffee into their menus. One important aspect is the naming of functional coffee, which can significantly impact consumer appeal and sales. Here are some principles to follow when naming functional coffee. 1. Clarity The name of functional coffee should convey a clear and concise message about the primary function or benefit it offers. Consumers should be able to quickly understand what the coffee is intended for, such as "Wake-Up Blend" for caffeine-centric coffee or "Immunity Booster Brew" for coffee blended with antioxidant-rich ingredients. 2. Creativity Though clarity is important, the name of functional coffee should also be creative and memorable. A creative name can pique the interest of potential customers and help the coffee stand out among competitors. For example, "Brain Boost Blend" for coffee formulated with nootropic ingredients. 3. Truthful representation The name should truthfully represent the functional component used. If the coffee contains matcha powder, it shouldn't be named "Green Tea Coffee" because matcha is a type of powdered green tea but not the same as green tea itself. 4. Simplicity Avoid overly complicated or hard to pronounce names as they may deter potential customers. Short and easy-to-pronounce names are necessary for easy ordering and memorability. 5. Personalization Lastly, consider your target audience and personalize the name to attract their attention. For instance, "Beauty Barista Blend" for coffee infused with skin-enhancing ingredients. Naming functional coffee is an important aspect of branding. Following the principles of clarity, creativity, truthful representation, simplicity and personalization can help businesses to name their functional coffee in a way that attracts customers, increases sales, and stays true to the product's value proposition.