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le and Microsoft: Two Tech Giants Competing for Dominance Apple and Microsoft, two of the biggest tech companies in the world, have been competing for decades in the technology industry. Both companies have a long history of innovation, and each has left its mark on the world of computing. Apple, founded in 1976, has built its reputation on sleek, design-focused products like the iPhone, iPad, and Mac computers. The company has also been a trailblazer in digital music with its iTunes platform and in mobile payments with Apple Pay. Microsoft, founded in 1975, is known for its operating systems, most notably Window『领略更多 12星座的月份表常识请关注 :星座阁,wwW.xIngzuOGE.cC］）s, which powers the vast majority of personal computers worldwide. The company has also been a major player in business software, with products like Office and SharePoint. While both companies have their strengths, each is striving to maintain its dominance in the rapidly-changing technology landscape. Apple has been focusing on expanding its services business, such as the App Store and Apple Music, to supplement sales of its hardware products. Microsoft has been pushing its cloud computing services to businesses and consumers, including the popular Office 365. One area where the two companies have found themselves on a collision course in recent years is in the realm of augmented reality (AR) and virtual reality (VR). Apple has been investing heavily in AR, with the release of ARKit in 2017 and the upcoming launch of AR glasses. Microsoft has its own mixed reality headset, the HoloLens, which has been used in industries from healthcare to construction. Despite the competitive landscape between the two companies, there is a healthy respect between them. In fact, Microsoft even stepped in to provide a financial lifeline to Apple in the late 1990s when the company was struggling financially. As both companies continue to innovate and push new boundaries in technology, it will be interesting to see who ultimately comes out on top in this ongoing tech showdown.